Publishing and Information Services
Tap into your content’s true worth
Many publishers are still finding their place in the value chain for digital content. Old business models have been slow to change, while once-hyped monetisation strategies have fallen flat. And now a new breed of intelligent technologies will reorder the industry all over again. But new rules create new prizes for those prepared to claim them. Generative AI’s knack for instant content creation may swiftly unlock new ways of capturing revenue. Nobody can yet say for certain what these might be. But those publishers equipped with the best business intelligence technology will be the first to know. We will help you collect the critical mass of data you need to seize new value streams.
Clients
50Projects delivered
400Average CSAT score for media clients
9.3Projects delivered
400Clients
50Projects delivered
400Average CSAT score for media clients
9.3Projects delivered
400Our expertise
What can we do for you?
From creation to publication, we’ll make sure you’re seeing the full value of your content.
- Content management
- Subscriptions, registrations and paywalls
- Generative AI
- Royalty management
- Digital distribution
With our marketing services, you can take a powerful message to its perfect audience.
- Growth marketing
- Audience and platform targeting
- Campaign measurement and analytics
- Multi-channel advertising
We will help you create personalised experiences that keep your audience engaged and interested in you.
- Social media management
- Personalisation
- Community engagement
- Campaign strategy
- Engagement analytics
We can help you collect a fine-grained mass of audience data and monetise its insights.
- Predictive analytics
- Data privacy
- Data science and transformation
After a decade spent adjusting to the first wave of digitalisation, media outlets must now prepare for the AI boom. It is possible that huge productivity gains will finally deliver the stable, digital business model that has proved so elusive. The companies with the most developed systems for collecting and processing data will be best placed to find out.
Fiona Edminston
Delivery Partner, Endava