Cookie Policy
What are cookies?
Cookies are small text files that are widely used and stored in your browser when you visit websites. We use cookies to enhance your experience when you visit our website and to provide us with information about how our users interacted with it. Any information collected through the use of cookies is processed in strict accordance with our Privacy Notice.
Cookie list
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work if these cookies are blocked. These cookies do not store any personally identifiable information.
Performance cookies
These cookies allow us to count visits and traffic sources, so that we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and to see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
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__gid (Google Analytics – .endava.com; 24 hours)
Distinguishes users for Google Analytics.
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ar_debug (Google Analytics – .google-analytics.com; 90 days)
Enables Google Analytics debug mode.
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CLID (Microsoft Clarity – www.clarity.ms; 365 days)
Identifies first-time users for Microsoft Clarity.
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MUID (Microsoft/Bing – .clarity.ms; 396 days)
Universal Microsoft Advertising user ID.
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SM (Microsoft Clarity – c.clarity.ms; session)
Manages Clarity session state.
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hubspotutk (HubSpot – .endava.com; 180 days)
Tracks visitor identity for HubSpot forms.
Targeting cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store personal information directly but are based on uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.
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_zitok (ZoomInfo – .endava.com; 730 days)
B2B intent-data visitor ID.
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_lc2_fpi / _lc2_fpi_js (LiveIntent – .endava.com; 730 days / session)
Device ID for email-based advertising.
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_li_dcdm_c (LiveIntent – .endava.com; session)
Device-mapping state.
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_li_ss (LiveIntent – .endava.com & i.liadm.com; 30 days)
Syncs LiveIntent IDs across domains.
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lidid (LiveIntent – .liadm.com; 365 days)
Master LiveIntent user ID.
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lidc, li_sugr, bcookie (LinkedIn – .linkedin.com; 24 h / 90 d / 730 d)
Routing, probabilistic browser ID, and security cookies for LinkedIn Insight.
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TDID (LiveRamp – .adsrvr.org; 365 days)
Matches visitor to LiveRamp RampID.
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uuid2 (AppNexus/Xandr – .adnxs.com; 90 days)
Ad exchange user ID.
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test_cookie (Google Marketing Platform – .doubleclick.net; 15 minutes)
Checks whether the browser supports cookies.
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– pixel only – d.agkn.com (Neustar/AGKN; GIF beacon)
1 × 1 pixel for Neustar ID sync (no cookie stored).
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– pixel only – c.bing.com (Microsoft UET; GIF beacon)
Page-view beacon fired by Clarity.
Functional cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
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site_identity (SalesLoft – scout.salesloft.com; 730 days)
Identifies visitors in SalesLoft cadences.
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sliguid, slireg, slirequested (SalesLoft – .endava.com; 730 days / 7 days / 730 days)
First-party copies of SalesLoft IDs, region flags, and request state.
Cookies control and disabling cookies
You can refuse the use of cookies by changing the settings in your browser or by clicking on the cookie consent mechanism. However, if you use your browser settings to block cookies, such as those that are strictly necessary for the functioning of our site, you may not be able to access all or parts of our website.
Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.
To find out more about cookies, visit www.aboutcookies.org
If you have any queries concerning our use of your personal information, please contact us.