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Class35 Has Joined Endava

Bringing customer-led strategy and delivery execution under one roof

We’re excited to share that Class35 is now part of Endava (NYSE: DAVA), a leading next-generation technology services provider.This move brings together Class35’s strategic expertise with Endava’s global delivery scale, offering clients a seamless pathway from insight to impact.

Founded in London in 2018, Class35 has built a reputation for combining strategic clarity with practical delivery insight. The team has worked on long-term, multi-disciplinary programmes with some of the world’s most recognised brands. 

 

Now part of Endava, Class35 will bring their growth consultancy expertise to help our clients move faster and smarter in their transformation journeys. 

Why we joined forces

Together, we offer our clients the best of both worlds:

  • Customer-led strategy

    Class35’s proven expertise in shaping market-leading propositions

  • Execution at scale

    Endava’s ability to deliver complex programmes across industries and geographies

  • Shared values

    An entrepreneurial spirit and client-first mindset that fuels innovation

  • Proven partnership

    Already trusted to deliver multi-year, multi-million-pound programmes together
Learn more about Endava
Why we joined forces

Together, we offer our clients the best of both worlds

 Class35’s proven expertise in shaping market-leading propositions. 

Class 35

Spotlight on Client Work

Since its founding in 2018, Class35 has partnered with leading organisations to help them make better strategic decisions, validate complex product choices, and bring high-impact ideas to market. Some of the organisations they’ve worked with include:

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M&S

Helping redefine customer growth strategies.

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Fiserv

Driving multi-year transformation in financial services.

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E.ON

Supporting energy transition through smarter product decisions.

bbc-strategic-partners

Partner Name

Shaping and validating propositions for audience engagement.

investec-strategic-partners

Partner Name

Enabling clarity and execution in competitive markets.

defaqto-strategic-partners

Partner Name

Enabling clarity and execution in competitive markets.

We built Class35 to help businesses make better strategic decisions at the most critical moments in their digital transformation journeys. Our work is rooted in customer needs, grounded in commercial thinking and propelled by delivery know-how. We’ve seen how well our approach fits with Endava’s capabilities and culture in the heat of programmes, so this is an exciting and natural evolution for us.

Nick Parminter

Founder of Class35 and now Executive Strategy Director at Endava

What makes this exciting is the natural cultural alignment between our teams. Class35 shares our belief in close collaboration, entrepreneurial energy and a relentless focus on client outcomes. Together, we’ll continue helping organisations reinvent for today and the future.

Alastair Lukies

Chief Engagement Officer and Head of Advisory Board at Endava

What this means for our clients

The addition of Class35 marks the beginning of Dava.Y: a new strategic offering within Endava. Delivered by multidisciplinary teams aligned to sector expertise, Dava.Y creates an integrated approach that helps clients move faster from ideas to impact across the full product lifecycle:

Growth realisation

Clarity on where to play, how to grow and how to lead.

Experience transformation

Designing experiences that differentiate and perform.

Product validation

Shape, validate, test, learn and launch what matters.

About Class35 (Now Endava)

Founded in London in 2018, Class35 has built a reputation for combining strategic clarity with practical delivery insight. The team has worked on long-term, multi-disciplinary programmes with some of the world’s most recognised brands.

 

Now as part of Endava, Class35 continues to bring their customer and growth consultancy expertise into a global context, helping clients move faster and smarter in their transformation journeys.

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About Class35 (Now Endava)

Founded in London in 2018, Class35 has built a reputation for combining strategic clarity with practical delivery insight. The team has worked on long-term, multi-disciplinary programmes with some of the world’s most recognised brands.

 

Now as part of Endava, Class35 continues to bring their customer and growth consultancy expertise into a global context, helping clients move faster and smarter in their transformation journeys.

Get in touch

We’re proud to welcome Class35 into the Endava family. Together, we’re helping clients reinvent for today and the future.

Let's connect