Category: Mobility
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Phygital in Automotive: Bridging the Gap Between Physical and Digital – Part 2
Tony Whitehorn explains the advantages of using a Phygital customer experience approach in the Automotive industry. In part 2, he provides an in-depth look at the Personal Digital Car Assistant (PDCA) as one example of post-sale synergy and shares some top tips for OEMs and car dealers to start their Phygital journey.
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Phygital in Automotive: Bridging the Gap Between Physical and Digital – Part 1
Tony Whitehorn discusses how OEMs and car dealers can benefit from a Phygital approach, combining physical and digital customer experiences. In part 1, he explains the significance of Phygital in the Automotive space and shares opportunities during the presale and sale stages of the customer journey.
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Article
Trends in the Automotive Industry for 2021
Tony Whitehorn looks ahead and outlines the key trends and challenges which the automotive industry will face in 2021, including the impacts on manufacturers and their supply chain as well as on consumers.
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Digital Challenges and Chances in the Automotive Industry
Pascal Binkert analyses the major talking points from the 2020 automotiveIT Kongress and examines the chances for car manufacturers to leverage digital in order to deliver customer-centric products and innovate their internal systems landscape.
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