Explore the cutting-edge technology behind Hudson MX’s enterprise media platform
Explore the cutting-edge technology behind Hudson MX’s enterprise media platform
Connecting the dots across media buying
Back in 2016 Hudson MX identified a need for advertising agencies to modernise their media buying and accounting tools, integrate their disjointed processes and systems, and establish connectivity with their commercial partners, including media owners. Their vision was to create the world’s first cloud-based, customisable platform, along with a suite of open APIs for all media types, markets, and end-to-end workflows.
As a fast-moving start-up with a big vision, Hudson MX sought a nimble, trusted partner with creative ideas, processes, and people, who could help them deliver an incredibly robust, secure, and scalable platform. We helped define the MX Platform’s system architecture and proof of concept, and have worked closely with their teams to build, maintain, and scale the media ecosystem’s only modern enterprise solution.
Watch this video to learn more about how technological excellence and strong cooperation are helping Hudson MX transform the media buying landscape.