When a healthcare services provider began offering a free continuing medical education (CME) feature, it wanted to ensure it was an effective and engaging add-on. When that solution wasn't hitting the stated conversion goals and other engagement KPIs, the client reached out to us.
Our team took an analytical approach to help the client streamline its engagement marketing funnel. Within a year, the client saw concrete improvement in the CME platform's conversion rates and overall engagement as the solution became a go-to mobile and desktop resource for professionals.
Numbers can tell a clear story. When a healthcare services provider began offering a free continuing medical education (CME) feature, it wanted to ensure it was an effective and engaging add-on. Our team took an analytical approach to help the client streamline its engagement marketing funnel and create an informative go-to platform for medical professionals to remain compliant and valuable to the people they serve.
Prior to partnering with us, the client worked with a third-party software to funnel potential users toward the CME feature. When that solution wasn’t hitting the stated conversion goals and other engagement KPIs, the client reached out to us to provide some data-driven software implementation and best practices for growth marketing strategy.
To begin our collaboration, we performed a discovery audit to collect metrics, make observations and create a plan to better engage free and premium users. Our team used those findings to:
The CME service is finding an audience with a wide array of medical professionals who use the mobile and desktop resource to stay accredited and informed for their patients. In the time since we first joined up with the client, conversion rates and engagement have shown marked improvement. Since implementation, we’ve seen the following changes:
The successful work on the engagement funnel also allowed us to then start working on the client’s acquisition strategies to continue cultivating an engaged user base. The ongoing relationship enables us to continue establishing expertise in data-driven, solutions-focused work that helps our clients reach their ultimate goals.
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