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Case study

Helping an Outdoor Brand's Digital Identity Reach New Heights

Retail and Consumer Goods

Challenge

We updated the online scheduler, gift cards, wish list, store pages, queue management, checkout and retail store administration. Plus, we applied search engine optimisation practices and recommendation algorithms to the online store.

Outcome

Our 3-pronged approach to the solution has yielded noticeable upticks in the digital storefront, including a 41% increase in online sales.

For more than 80 years, an outdoor gear retailer has dedicated itself to providing outdoor enthusiasts the resources needed to have responsible, enjoyable nature experiences. Wanting to continually evolve for its customer base, the brand is always on the hunt for ways to widen its reach affordably and flexibly. 
 
As their long-time partner, we’ve leaned on our team’s engineering and analytical expertise along with common values shared with the client to help them create varied, innovative digital solutions dedicated to helping them achieve their goals.

Lasting partnerships

Multi-layered solutions

Despite the clients’ 179 U.S. brick-and-mortars active online storefront and customer-facing app, we always keep an eye on helping them expand their reach. As our partnership has grown, we’ve regularly worked on the following digital initiatives to help the client keep pushing toward that objective:
  • User experience
    Specifically, we aided the online scheduler, gift cards, wish list, store pages, queue management checkout and retail store administration. A combination of front-end and back-end development and Salesforce integration helped us bring this work up to date.
  • Searchability
    To improve and streamline the product search process, we implemented search engine optimization practices and recommendation algorithms. Furthermore, we implemented improved search tools into the company’s website infrastructure to make searches more accessible user-friendly and accurate.
  • Specialized pages
    To better reach more niche searchers, we provided development and configuration support on outdoor and adventure microsites along with Salesforce, designed to engage online visitors whose interests were in those areas.

Experiencing growth

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