Case study

Automotive Manufacturer Adds Digital Media Supply Chain Strategy With Endava

Automotive
Professional analyzing an electric vehicle charging station simulation on laptop and desktop screens in an office.

Challenge

A European automotive company lacked an effective solution for managing and dispersing its wealth of digital assets. To support the organisation, our team designed a digital media supply chain to help overcome obstacles associated with creating, housing and nurturing these resources.

Outcome

Our team developed a supply chain that now better enhances and supports the automaker's content creation processes. After initially being adopted by just two departments, the system is now leveraged by 12 departments within the company, aiding the organisation's overall brand marketing efforts.

Effective content distribution requires the right tools for the job. Employees must be able to efficiently maintain and share resources to preserve and grow the brand, especially when visual materials are involved.
 
One European automotive manufacturer realised this and decided their repository of photos, videos, and graphical content could benefit from even stronger asset management.

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Progress through technology

 

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A successful future with no end in sight

In close partnership with their internal teams, we are working continuously to further the development of the system. We integrate new technologies such as Cognitive Services for the automated indexing of videos, create support for new asset types, and involve further departments into the workflow.

We started with two, and by now 12 different company departments are working together within the system. Our DMSC solution has become an integral part of the firm’s daily work

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