COSATA MESA, Calif., 12 January 2025 – TRD U.S.A. (Toyota Racing Development) and Endava are pleased to announce their 2026 motorsports program. Endava has served as a primary sponsor in the SRO Motorsports America paddock within the Toyota GR Cup Series in 2024 and 2025, while expanding its presence into the GT4 America Series in 2025. In 2026, TRD and Endava will continue their partnership in the SRO paddock and further expand into the IMSA WeatherTech SportsCar Championship as a co-primary partner with Vasser Sullivan Championship Racing on the No. 14 and No. 12 Lexus RC F GT3 entries.
As part of the expansion into IMSA competition, Endava will be paired with drivers Jack Hawksworth, Ben Barnicoat and Kyle Kirkwood in the GTD PRO class, as well as Aaron Telitz, Benjamin Pedersen, Frankie Montecalvo and Esteban Masson in the GTD class.
“Our partnership with TRD U.S.A. is built on a shared commitment to performance, innovation and collaboration,” said Keith O’Neill, Chief Growth Officer, Commercial Services at Endava. “Motorsport is a powerful reflection of how we work together every day – blending data, precision and speed to deliver results. Expanding our presence across SRO and into IMSA in 2026 is an exciting next chapter. As our partnership evolves we are proud to support TRD and their drivers as we push the boundaries of technology and performance both on and off the track.”
On the GT4 side, Endava will continue its partnership with RAFA Racing Club, supporting Westin Workman, the 2025 GR Cup Series champion, and Tyler Gonzalez, the 2023 GR Cup Series champion, in the Toyota GR Supra Evo 2. For their third season as a primary sponsor in the GR Cup Series, Endava will line up with 2025 GR Cup Rookie of the Year Ethan Goulart and reigning Team Champion BSI Racing.
“Endava’s continued investment across our motorsports platforms speaks to the strength of this partnership,” said Jack Irving, general manager, TRD U.S.A. “With championship success in GR Cup, continued growth in GT4, and expansion into IMSA alongside Vasser Sullivan, this program reflects the performance-driven approach we value at TRD.”
TRD, Endava, and Vasser Sullivan will take to the track Friday, January 16 through Sunday, January 18, during the Roar Before the Rolex 24 at the iconic Daytona International Speedway. The 2026 IMSA WeatherTech SportsCar Championship season will officially begin the following weekend, January 22–25, with the Rolex 24 at Daytona.
About Endava
Endava is a leading provider of next-generation technology services, dedicated to enabling its customers to accelerate growth, tackle complex challenges and thrive in evolving markets. By combining innovative technologies and deep industry expertise with an AI-native approach, Endava consults and partners with customers to create solutions that drive transformation, augment intelligence and deliver lasting impact. From ideation to production, it supports customers with tailor-made solutions at every stage of their digital transformation, regardless of industry, region or scale.
Endava’s clients span payments, insurance, finance and banking, technology, media, telecommunications, healthcare and life sciences, mobility, retail and consumer goods and more. As of September 30, 2025, 11,636 Endavans are helping clients break new ground across locations in Europe, the Americas, Asia Pacific and the Middle East.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.
TRD U.S.A. PR Contacts:
Sam Mahoney, Lexus PR, 980-900-8573, Samuel.Mahoney@lexus.com
Pam Jansen, Golin for Lexus Racing, 386-631-2489, pjansen@golin.com
Endava PR Contact:
Media Relations team: Media.Relations@endava.com