Sydney, Australia - 22 April 2026 - Accor Plus, a leading lifestyle loyalty subscription programme in the hospitality sector, has successfully overhauled its payments infrastructure and loyalty programme across Asia Pacific, delivering even greater benefits for its 450,000+ members.
With its membership growing rapidly across APAC and demand for multi-currency options increasing, Accor Plus needed a solution that could scale quickly and simplify its technology infrastructure.
Partnering with Endava, the technology-driven business transformation group whose AI-native approach combines cutting edge technology with deep industry expertise, the first phase of the project replaced Accor Plus’s legacy payments platform with a scalable, plug-and-play solution. This streamlined transaction processing, and enabled quicker integrations for new payment methods and markets.
Within 30 days of launch, conversion rates from the product page increased 2.8 percentage points from 7% to 9.8% – a 39% uplift overall. The project to date has also delivered increased transaction speed and improved page load times by 40%. The result is a smoother and more trusted experience for consumers, which provides a solid foundation for Accor Plus across Australia, New Zealand, Hong Kong, Singapore, Philippines, Thailand, Vietnam, Malaysia, India and Indonesia.
Mark Rice, Vice President Finance, Asia Pacific, Accor Plus: “We needed a partner who could help modernise our payments system to support our rapid expansion across APAC and beyond. Endava’s solution is both flexible and scalable and has vastly improved customer experience.”
Through the project, expanded payment options were introduced, including Apple Pay, Google Pay, AfterPay, internet banking, and regional methods like Southeast Asia’s GrabPay. Regional-based payment gateway compliance was also improved through direct bank integrations for countries that require payment handling in-region. These new options provide greater flexibility at checkout and align with growing consumer demand for fast, convenient, and secure payment methods.
Additionally, the partnership has simplified the membership program and improved consistency of benefits across regions.
Gareth Foster, Commercial Delivery Director APAC, Endava: “Working with Accor Plus has been an exciting opportunity to demonstrate the power of modernised payments systems. By addressing their specific challenges, like multi-currency support and fast market expansion, we’ve been able to deliver a solution that improves both customer experience and operational efficiency. We're looking forward to continuing our collaboration with Accor Plus by enhancing their loyalty program and further engaging their customers across the region."
The next phase of the partnership will drive meaningful improvements to the user experience, broaden the service offering, introduce additional payment and language options, and enable organisations to more effectively share Accor Plus benefits with their employees.
About Accor Plus:
Accor Plus is the Accor subsidiary that delivers the ALL Accor+ travel loyalty subscription programme in Asia Pacific. The premium ALL Accor+ Explorer subscription is tailored for discerning travellers who seek exceptional value, status, recognition and exclusive experiences. The ALL Accor+ Explorer subscription grants members instant elevation to ALL Accor Gold status or higher within Accor’s free global loyalty programme. Members enjoy two free nights each year, access to exclusive offers with up to half-priced stays, and generous dining and beverage savings in Asia Pacific. These privileges unlock substantial savings and elevated stays at more than 4,500 Accor hotels, resorts, and apartments worldwide, including renowned brands like Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis. Since it began in Australia in 1994, Accor Plus has grown to become the leading travel loyalty programme in Asia Pacific, with a community of more than 450,000 members. Discover more at www.accorplus.com. Connect with us @accorplus.
About Endava PLC:
Endava is a leading provider of next-generation technology services, dedicated to enabling its clients to accelerate growth, tackle complex challenges and thrive in evolving markets. As Endava works to become AI-native, it is embedding AI across how we shape, build, and run digital change, and combining it with deep industry expertise to deliver outcomes with greater speed and confidence. This approach includes Dava.Flow, Endava’s AI-native engagement lifecycle, which supports a continuous flow with built-in governance, traceability and transparency across the delivery lifecycle.
Endava’s clients span payments, insurance, banking and capital markets, technology, media, telecommunications, healthcare, mobility, retail and consumer goods and more. As of December 31, 2025, 11,385 Endavans are helping clients break new ground across locations in Europe, the Americas, Asia Pacific and the Middle East.
Media Contacts:
Endava: media.relations@endava.com
Accor Plus: media@accorplus.com