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How AI and Digital Innovation Are Transforming Sports

Video
11 min watch

How are AI, sustainability, sponsorships and fan engagement shaping the future of sports? We hosted a panel with leaders from across sports and technology at CES to find out. 

 

The panel will cover: 

 

  • How AI and digital tools are reshaping fan engagement 

 

  • The role of sustainability in sports technology 

 

  • Formula One’s investment in R&D, aerodynamics and sponsorships 

 

  • How brands and teams can leverage innovation for commercial success 

 

Catch the discussion for insights directly from our experts and decision-makers in sports. 

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