How AI and Digital Innovation Are Transforming Sports

How are AI, sustainability, sponsorships and fan engagement shaping the future of sports? We hosted a panel with leaders from across sports and technology at CES to find out. 

The panel will cover: 

• How AI and digital tools are reshaping fan engagement 

• The role of sustainability in sports technology 

• Formula One’s investment in R&D, aerodynamics and sponsorships 

• How brands and teams can leverage innovation for commercial success 

Catch the discussion for insights directly from our experts and decision-makers in sports.