Be a Lifeline

Giving blood is one of the simplest, most powerful ways to help others, and we’re keen to enable our people to do just that.

Through our Be a Lifeline campaign, we’ve made donating blood more accessible by organising mobile donation units at our offices and arranging transport to local blood banks. It’s a small act that can have a life-changing impact.

What started with local drives in Romania and Moldova has become much bigger. Endavans in cities across Europe, North America, South America, Asia, and Australia joined in, showing how far compassion can travel.

Thanks to these collective efforts, more people in need have access to the life-saving support they depend on. It’s a reminder that when we come together, even small actions can make a big difference.