Many people think efficiency when AI enters the fold. But for insurers, the real power of AI, specifically generative, is revenue-generation avenues it opens up. In the season 4 premiere of "Insurance Unlimited," Paul Willoughby speaks with our Head of Data & AI Richard Pugh, Google Cloud Head of Insurance Nigel Walsh and Markerstudy Insurance Non-Executive Director Ellie Barlow and covers the revenue-driving innovations AI brings to insurance and how to illustrate ROI. The conversation covers personalisation, improved customer retention, augmented product development and more. Listen now!

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