Case study

Transforming Digital Efficiency for a Leading Heart Health Non-Profit

Healthcare and Life Sciences
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Challenge

An Australian non-profit dedicated to heart health faced significant digital inefficiencies, managing content across 13+ disconnected websites, leading to high costs, inconsistent branding and poor user experience.

Outcome

Recognising that over 70% of website traffic came from mobile, we prioritised a mobile-first approach, ensuring content was easily accessible across all devices. A cross-functional team conducted a detailed site audit to understand the challenges and define a future-proof solution architecture.

This vital non-profit organisation in Australia, dedicated to promoting heart health and supporting over 4.5 million Australians, faced significant digital inefficiencies. Managing content across 13+ websites and sub-sites, each operating on disconnected platforms, created a costly and complex workflow.

 

The lack of a unified system hindered strategic alignment between business verticals, made content governance difficult and led to inconsistent branding and user experience.

 

Additionally, reliance on developers for custom content creation slowed operations, while poor information architecture on the main website further complicated user navigation, limiting access to essential health information. These challenges impeded the organisation’s ability to scale its digital reach, secure funding and effectively advance its mission.

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Key outcomes for an aligned approach

Key outcomes of this transformational project were:

  • Unified digital ecosystem – Implemented a single CMS delivering content to multiple websites, streamlining content management.
  • Improved efficiency and governance – Enabled staff to manage content independently, reducing onboarding time from days to hours.
  • Enhanced user experience – Established a centralised Design Language System (DLS) for consistent branding and UX across all platforms.
  • Performance optimisation – Reduced page load times and improved site navigation, increasing engagement metrics such as time on site and page views per visit.
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How we delivered success

Through a collaborative and iterative process, Endava:

  • Designed a component-driven system to create flexible and reusable UI components, streamlining content migration and future updates.
  • Established a centralised Design Language System (DLS) as a single source of truth for branding and UI consistency.
  • Consolidated the organisation’s digital services spread across Azure, AWS and GCP into Azure for simplified management.
  • Implemented Contentstack as the headless CMS, with extended search functionality via Algolia, improving content discovery.
  • Utilised Cloudflare Pages and Redis Cache, enhancing website speed with pages loading in as little as half a second.
  • Developed a Shared Component Library via Azure DevOps, allowing the organisation to manage and distribute reusable components securely.
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To ensure seamless implementation, we adopted an incremental release strategy, prioritising high-impact pages and reusing components for faster development cycles. This iterative approach allowed for ongoing user feedback, leading to continuous improvements and optimised content delivery. We also worked closely with the client’s development team to facilitate a smooth knowledge transfer, ensuring long-term maintainability of the solution.

 

Our approach provided a scalable and future-ready solution through:

 

  • A single CMS instance powering multiple websites, reducing complexity and streamlining content management.
  • A reusable component library, empowering content editors with flexible templates and reducing reliance on developers.
  • A unified brand and UX strategy, ensuring a seamless and consistent experience across all digital properties.

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Business benefits for the client

The transformation of the organisation’s digital ecosystem has resulted in measurable improvements, from reducing time of content management onboarding from days to hours, enabling greater operational efficiency, while increasing the average time on site and page views per visit, reflecting improved user engagement.

 

There has also since been a significant reduction in page load times, enhancing accessibility and user satisfaction, with renewed confidence among staff and stakeholders and positive feedback on usability, consistency and ease of content updates.

 

With a stronger digital foundation, the organisation is now better positioned to scale its online presence, attract funding and continue its mission of fighting heart disease across Australia.

 

By delivering a scalable and innovative solution, Endava has solidified its position as a trusted technology partner, paving the way for future collaborations in digital transformation for non-profit organisations.

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