Success snapshot

Sparking Emotional Connection Through Digital Solutions To Fuel Growth

Retail and Consumer Goods
A table with notebooks and laptops in an office

Challenge

An eGift card company sought to enhance the personalisation of its services, offering customers a platform to send an electronic greeting with human connection.

The client’s goal

This client wanted to develop a platform that would enhance personal connection in eGreetings and, in turn, expand its product offering. In just an eight-week period, it sought:
  • An eGreeting experience platform to integrate with existing technology
  • An ongoing roadmap of enhanced service offerings
  • A user-centric design prioritising emotion and sentiment

Outcome

We designed, tested and shipped an eGreeting experience centered around connection.

The result delivered 

The launch was success, with several positive outcomes including:
  • 1,500 interactions in the first two months
  • 42% inspired to create content through prompts
  • 50% completed end to end user journey
  • 37% sent an eGreeting in response

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