Success snapshot
Sparking Emotional Connection Through Digital Solutions To Fuel Growth
Retail and Consumer Goods

Challenge
An eGift card company sought to enhance the personalisation of its services, offering customers a platform to send an electronic greeting with human connection.
The client’s goal
This client wanted to develop a platform that would enhance personal connection in eGreetings and, in turn, expand its product offering. In just an eight-week period, it sought:
An eGreeting experience platform to integrate with existing technology
An ongoing roadmap of enhanced service offerings
A user-centric design prioritising emotion and sentiment
Outcome
We designed, tested and shipped an eGreeting experience centered around connection.
The result delivered
The launch was success, with several positive outcomes including:
1,500 interactions in the first two months
42% inspired to create content through prompts
50% completed end to end user journey
37% sent an eGreeting in response