Reimagining Urban Tourism With iVie
One app for a thousand different experiences
The Tourist Board sought support in designing and developing iVie, which aimed to help visitors and residents alike to enjoy and (re)discover the city of Vienna at their own pace and based on personal interest, be it music, history, arts or parties and other activities.
We provided expertise from the point of conception through design and development of iVie. Our teams developed a comprehensive set of features, ranging from audio tours to guided city walks, imagining it as the best companion to have at hand and offering a collection of experiences as vibrant as the city’s atmosphere.
Both a digital travel guide and a city guide, we created a cultural and chic urban experience companion. iVie shows more than just the way to major sightseeing, cultural, musical, historical objectives, it also offers curious anecdotes about different locations, insider tips and loads of special stories sprinkled around all over Vienna, waiting to be discovered and shared with the app user via push notifications.
Tourists can listen and learn as they walk through thematic tours, plan ahead and navigate using the map. They can also save favourite locations and add new places that maybe iVie didn’t know about.
iVie also encompasses the Vienna City Card – which offers full mobility, and countless discounts in museums, concerts, shopping, and restaurants.
A long-lasting cooperation
Europa-Park is the largest theme park in Germany providing amazing experiences for millions of visitors. Over the last couple of years, we’ve had the opportunity to support their teams in giving their visitors a wonderful time through a variety of exciting tech projects.
Two entire worlds in one app
In 2019, with the Rulantica water world opening its doors next to Europa-Park, we have created a renewed mobile app with comprehensive features for a very special leisure experience. Within the app, users can find all information on both parks as well as on the hotels and shows. We have integrated comprehensive information on the attractions, editorial news, and even a dedicated radio channel.
Thanks to geofencing, the app offers different functions depending on the visitor’s location, like a detailed map for navigation in the parks, including a display of waiting times and push notifications. Besides the app itself, we have also developed the back end and the content API, which is used by numerous Europa-Park departments.
Embracing the new normal
Like the entire industry, Europa-Park was hit hard by the Covid-19 restrictions. While its top priority was to protect the health and well-being of its guests and employees, as one of the biggest employers in the region it was looking forward to reopening its doors as soon as possible.
We have worked at full speed to develop two innovative tools that allow our customer to meet the high safety standards in times of the coronavirus: an autonomous social distancing app using a gamification approach and a virtual queuing feature for the existing Europa-Park mobile app.
Together, we developed digital tools with which the park can open again for its visitors even under increased hygienic conditions. Besides various other on-site measures, with these two tools, the Europa-Park team could feel at ease when they opened their gates again.
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