Success snapshot

Revolutionising Jewellery Design With a Digital Ring-Building Experience

Retail and Consumer Goods
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Challenge

The client, a market-leading jewellery brand, sought to launch a cutting-edge service in which it could allow customers to design their own rings with a digital experience.

The client’s goal

The brand, with more than 300 stores across Australia, New Zealand and Canada, sought to offer its customers an innovative, personalised experience. It sought:
  • A user-centric platform to help customers build their own engagement rings
  • An online experience supported by robust systems
  • Strategic roadmap to ensure success

Outcome

With our team’s expertise, the brand launched a full system supporting the entire process — from ring building and diamond discovery, to online or in-store sales pipelines and delivery of hand-crafted engagement rings.

The result delivered

We helped to develop:
  • Prototypes designed and tested with diverse, high-value customers
  • A minimum viable product strategy, with release roadmap
  • A platform using dynamic 3D render, offering detailed visualisations to guide customers through ring creation
  • Smart filtering to allow customers to explore different ring settings and diamonds

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