Success snapshot
Revolutionising Jewellery Design With a Digital Ring-Building Experience
Retail and Consumer Goods

Challenge
The client, a market-leading jewellery brand, sought to launch a cutting-edge service in which it could allow customers to design their own rings with a digital experience.
The client’s goal
The brand, with more than 300 stores across Australia, New Zealand and Canada, sought to offer its customers an innovative, personalised experience. It sought:
A user-centric platform to help customers build their own engagement rings
An online experience supported by robust systems
Strategic roadmap to ensure success
Outcome
With our team’s expertise, the brand launched a full system supporting the entire process — from ring building and diamond discovery, to online or in-store sales pipelines and delivery of hand-crafted engagement rings.
The result delivered
We helped to develop:
Prototypes designed and tested with diverse, high-value customers
A minimum viable product strategy, with release roadmap
A platform using dynamic 3D render, offering detailed visualisations to guide customers through ring creation
Smart filtering to allow customers to explore different ring settings and diamonds