Crafting an innovative strategy
The teams began collaborating ahead of the airline’s planned minimum viable product (MVP) launch window. We accelerated delivery efforts by deploying critical strategic roles to complement the client’s team, to support the rollout of free wi-fi and the in-flight entertainment platform.
Once the MVP launched, we turned our attention to increasing efficiencies and strategic planning. The airline’s team sought to identify new best-in-practice processes to maximise the development of its product, define priorities, identify efficient tooling, artefacts and processes and align its teams towards a clear long-term vision.
Together, we transformed their processes, including:
- Defining an annual planning process
- Establishing a strategic roadmap
- Defining timelines and capacity
- Prioritising backlog items
- Recommending tools and partners
This culminated in a custom-crafted product management process which maps out how the team can handle a product feature from the ideation stage right through to IT handoff.
With plans to continue developing the product into a highly personalised platform, the airline also needed a clear path for its data. We provided an insight into the airline’s data maturity, before mapping a path forward so it could focus on leveraging this to drive personalised offers and experiences.
A strong, continuing partnership
With the launch and development of free wi-fi and its in-flight entertainment platform, the airline has:
- Boosted customer satisfaction
- Increased member acquisition to its loyalty program
- Generated revenue and increased customer engagement through strategic partnerships
The airline’s team has also adopted an innovative product strategy, learning and implementing processes that help them to be more agile and efficient. It has access to various collateral, thought leadership and processes that the team can continually reference and use as it moves forward in its product release and management journey.
We’ll continue to support the team as it develops industry-leading products and provides its passengers with a best-in-class customer experience.
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