Better Targeted Trade Promotion for the German Chambers of Commerce Abroad (AHKs)
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Converting team effort to business value
In March 2023, the ‘AHK Customer Platform’ project was launched with the aim of providing the AHKs with a standardised CMS based on Ibexa DXP, an enterprise-ready content management platform that offers the creation and management of online experience.
The project team consisted of Endava teams from Germany, Austria, Croatia, Romania, Bulgaria and Bosnia-Herzegovina who used The Endava Adaptive Model (TEAM) project framework to co-ordinate and manage their activities.
More than an acronym, TEAM is a guiding philosophy within Endava that shapes our approach and delivery and underscores our commitment to excellence. Striking a balance between structure and creativity, TEAM allowed us to foster the environment we needed to let innovation thrive. This also ensured that we quickly converted our collective efforts into tangible business value for DIHK.
The multi-tenant CMS solution delivered met requests and needs of each AHK and provided a centralised approach for a global perspective. We established a standardised release process with a development cycle, testing cycle and regression testing.
Every two weeks there is a new release with new tenants added and any bugfixes and features applied. These are all noted in release notes provided to the AHKs.
We participated closely in the onboarding process for the migration of new AHKs to the new CMS. Every month 4-5 new tenant AHKs are onboarded with individual meetings to co-ordinate specific needs and integrations. This includes regular monthly training and constant updates on editorial guidance.
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Intuitive, state-of-the-art customer management
DIHK now has a fully functional CMS system that fits the needs of the AHK network. This enables each AHK to create their own website and to communicate the relevant user information and services on offer, the events they organise and news they release.
Based on the first feedback from our AHK pilots and the new AHKs being onboarded, the new system is proving to be very intuitive, easy to use and has a state-of-the-art design.
By the end of 2024, we aim to have onboarded and created the tenants for the majority of the AHK network locations approximately 50 AHKs by the end of 2024. We will also release new modules and major features including a customer portal and event hub with integrated registration and payment workflows.
In the longer term we will integrate the CRM with the CMS. We look forward to continuing to work with the DIHK to improve their systems into the future.
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