Automotive Manufacturer Adds Digital Media Supply Chain Strategy With Endava

Automotive

Challenge

A European automotive company lacked an effective solution for managing and dispersing its wealth of digital assets. To support the organisation, our team designed a digital media supply chain to help overcome obstacles associated with creating, housing and nurturing these resources.

Outcome

Our team developed a supply chain that now better enhances and supports the automaker's content creation processes. After initially being adopted by just two departments, the system is now leveraged by 12 departments within the company, aiding the organisation's overall brand marketing efforts.

Automotive-digital-media-supply-chain_main-1920px

Progress through technology

The auto manufacturer wanted to introduce an innovative platform that enables their employees to efficiently manage, edit, release, and distribute videos and other media assets company wide.

Together with Endava, they implemented a Digital Media Supply Chain (DMSC) on the basis of our own modular DMSC system, which was developed with Symfony and Sonata Bundles. The DMSC includes a video transcoding engine and numerous video-editing features which originate from our specialised development department.

Our focus was on optimally mapping the complex processes and diverse workflows of editing, administration, and distribution within the company. A core function of the DMSC system is the ability to not only manage and edit content, but also to transmit it directly into various communication channels, including sharing directly to showroom floors. Employees can successfully cut and combine videos, embed watermarks, logos, and subtitles, add keywords, create templates with placeholders for individual texts, convert videos to different formats and sizes, and much more.

Automotive-digital-media-supply-chain_2-800px

A successful future with no end in sight

In close partnership with their internal teams, we are working continuously to further the development of the system. We integrate new technologies such as Cognitive Services for the automated indexing of videos, create support for new asset types, and involve further departments into the workflow.

We started with two, and by now 12 different company departments are working together within the system. Our DMSC solution has become an integral part of the firm’s daily work

Explore the industry

Automotive

Fuel the next generation of automotive experiences with connected, bespoke driver solutions.

Learn more about this industry

Automotive mechanic working with car computer

We can help you reach new heights

Let's connect