When you look at total customer value it’s clear that merchant services is important, it’s a driver of deposits and everything else that drives a bank. That’s why keeping merchants sticky is increasingly important. How do you give your merchants the best experience and keep them happy and with you? That’s where Paydock comes in, a leading payment orchestration platform, that delivers the competitive features that merchants want and the ability for the bank to cross-sell through the whole bank proposition. We talk to @Rob Lincolne, Founder & CEO of Paydock, as he explains how the main financial institution for a merchant is shifting from where you put your deposits to who handles your payments.