Digital competence is not just changing the way we are doing business but also the way revenue, profit, and competitive advantages are generated. As such, digital requires attention from senior business leaders.
Although it permeates almost everything in some capacity, if significant change within a business has not been architected as the market evolved around it, leaders may find themselves in an unenviable position now as success is further predicated on digital ability.
Digital experts Justin Marcucci, Seth Clifford, and Jourik Migom provide a fresh perspective on the three areas of focus that top the agendas of CTOs, CIOs, and CMOs worldwide:
■ Transforming legacy operations into a truly digital business that can compete in today’s saturated market.
■ Designing and implementing commercially actionable and engaging user experience across products.
■ Establishing and fostering an environment that facilitates entrepreneurial thinking, innovation, and creation that grows organically, as opposed to one that originates as a corporate initiative.
While seemingly distinct operational concerns, these areas are interdependent and work in concert to deliver value to the business and customers alike.
Read our latest whitepaper on The Changing Face of Digital Experience and discover the journey from the field of computer science to today’s digital industry, the five dimensions along which UX is evolving, as well as insights into identifying and avoiding the common pitfalls as a business embarks on this journey.