An international advertising and public relations company aims to enhance the long term relationship with their consumers and brands by identifying emerging social trends and delivering solutions that help them improve the effectiveness of their marketing and communication campaigns.

Working alongside the client’s team, our Insights through Data team has contributed to the development of the extract-transform-load flows for each of the advertising data sources, configuring the environments for development and end to end testing, processing results and using them as a basis for the customer’s marketing success story.

Leveraging technologies like the Cloudera Hadoop ecosystem for high volume distributed storage and processing and supporting technologies like MongoDB, Postgres and Tomcat, we’re able to deliver the best combination of technologies to ensure effective process scheduling, configuration management and metadata storage.