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Helping Lynk & Co’s Subscription Business Model Become an Auto Industry Disruptor 



Lynk & Co seeks to build a frictionless subscription automobile business model for corporate and private buyers alike. We’ve collaborated with them on an omnichannel, digital transformation, amplifying their service and industry presence to stand out from competitors. 

Lynk & Co aims to redefine car ownership— from manufacturing to reselling and renting. To differentiate itself, the company boasts a subscription business model that combines digital touchpoints with automotive functionality.  

In collaboration with Lynk & Co, we used our technological expertise to help transform the digital journey into a unique omnichannel journey that serves customers and enables the company to continue building its industry awareness.  

Driving Partners Toward Big-Picture Goals 

Automotive is brimming with innovative approaches and disruptors looking to turn the industry on its head. By understanding the fluidity within the marketplace, our team pushed to help Lynk & Co: 

Develop a mobility service and car subscription platform  

Integrations with existing CRM and ERP systems 

  • ■ Expanded into a more mature platform with more business features over the engagement 

■ Enhanced and developed Lynk & Co’s web portals, content management system, e-commerce workflow and mobile app 

■ Go to market with new features faster  

■ Help the business and engineering arms collaborate better  

  • Hitting these goals would enable the partner to better evaluate both efficiency and buyer engagement.  

  • Reaching New Digital Destinations 

  • With eight scrum teams and 63 total Endavans, we’ve helped revamp critical digital entry points to aid Lynk & Co in developing a unique customer experience that aligns with the company’s commitment to quality and convenience. With efforts focused on DevOps, testing and world-class engineering, our efforts thus far have included:  

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  • Creating Partnerships for the Long Haul 

  • Our team helped Lynk&Co reach its customers with its products, anchoring them with best-in-class architecture principles, as well as helping the partner integrate revamped CRM, CMS, ERP, e-commerce and identify management platforms. We’ve also provided input on disciplines such as product ownership, payments, cloud adoption and agile methodologies that we hope to explore as the partnership moves forward.