Digital innovation drives enhanced CX and improved safety at Europa-Park
A long-lasting cooperation
Europa-Park is the largest theme park in Germany providing amazing experiences for millions of visitors. Over the last couple of years, we’ve had the opportunity to support their teams in giving their visitors a wonderful time through a variety of exciting tech projects.
Two entire worlds in one app
In 2019, with the Rulantica water world opening its doors next to Europa-Park, we have created a renewed mobile app with comprehensive features for a very special leisure experience. Within the app, users can find all information on both parks as well as on the hotels and shows. We have integrated comprehensive information on the attractions, editorial news, and even a dedicated radio channel.
Thanks to geofencing, the app offers different functions depending on the visitor’s location, like a detailed map for navigation in the parks, including a display of waiting times and push notifications. Besides the app itself, we have also developed the back end and the content API, which is used by numerous Europa-Park departments.
Europa-Park enhances the entertainment journeys
As another exciting chapter of our cooperation, Europa-Park needed an enhanced virtual experience and an all-new digital ecosystem. We developed a VR coaster app, a 3D Web experience to explore the park, and a complete relaunch of their online ticket shop. We’re responsible for their entire digital back-end, the content API for content distribution, and hosting on Google Cloud.
Embracing the new normal
Like the entire industry, Europa-Park was hit hard by the Covid-19 restrictions. While its top priority was to protect the health and well-being of its guests and employees, as one of the biggest employers in the region it was looking forward to reopening its doors as soon as possible.
We have worked at full speed to develop two innovative tools that allow our customer to meet the high safety standards in times of the coronavirus: an autonomous social distancing app using a gamification approach and a virtual queuing feature for the existing Europa-Park mobile app.
Together, we developed digital tools with which the park can open again for its visitors even under increased hygienic conditions. Besides various other on-site measures, with these two tools, the Europa-Park team could feel at ease when they opened their gates again.