Marketing to customers with the right message at the right moment in their journeys is as enticing as it is challenging. Jeremey Mayes talks us through how 3 CPG brands are winning the omnichannel game and shares some tips on how you can start playing it right.
While the majority of people believe decision-making should be driven by logic, Jeremy Mayes, VP Connected Experiences, explores the curious case of ‘Elliot’ and how our emotions dominate every decision we make.
For Ada Lovelace Day 2020, we celebrate women in STEM by interviewing some of Endava’s female tech leaders. Chris Cooper-Bland, Irina Dominte, Luisa Sepulveda, and Raluca Macovei share their perspectives on changes in digital and their experiences as women in tech.
Radu Marinescu explains the impact M&As can have on businesses’ technology and security, including risks to development productivity, software scalability, and knowledge transference, and offers post-merger integration solutions to help companies assess the quality of their systems.
Florin Manolescu and Marius Leatu discuss their experience with switching to a SAFe delivery model during a project, explain the measures they enacted in preparation for their first PI planning event and provide tips on how to make it all work in a distributed work environment.