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Search results for: Emotional Decision Making


Next Gen Insights | Jeremy Mayes | 17 December 2019

Demystifying omnichannel and making it a reality

Marketing to customers with the right message at the right moment in their journeys is as enticing as it is challenging. Jeremey Mayes talks us through how 3 CPG brands are winning the omnichannel game and shares some tips on how you can start playing it right.


Next Gen Insights | Jeremy Mayes | 08 April 2019

Get Emotional - How Feelings Dominate Decision Making

While the majority of people believe decision-making should be driven by logic, Jeremy Mayes, VP Connected Experiences, explores the curious case of ‘Elliot’ and how our emotions dominate every decision we make.




Next Gen Insights | Teodora Chetan | 29 July 2020

The Rise of Human to Human Customer Experiences

Teodora Chetan explains what human to human (H2H) means as a concept, argues why it is essential for brands to have it as part of their DNA, describes how to implement it, and provides examples of brands that have administered it successfully in the longer term.


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