Marketing to customers with the right message at the right moment in their journeys is as enticing as it is challenging. Jeremey Mayes talks us through how 3 CPG brands are winning the omnichannel game and shares some tips on how you can start playing it right.
While the majority of people believe decision-making should be driven by logic, Jeremy Mayes, VP Connected Experiences, explores the curious case of ‘Elliot’ and how our emotions dominate every decision we make.
Endava CIO Helena Nimmo discusses how digital transformation has evolved into digital necessity and explains the steps organisations should follow to take the digital element deeper into their businesses and change the way they think about innovation.