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Next Gen Insights | Seth Clifford | 07 January 2019

Delivering Business Value at Speed: A Recipe in Three Steps

Speed is just as essential for end-users as it is for brands. Seth’s recipe of 3 “D’s” can help organisations keep up the pace with their customers’ needs as well as their own business objectives.

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Innovation | Erin Reeg | 08 September 2020

Increasing Brand Loyalty Through Empathy

Erin Reeg explores the origin and significance of user experience design, illustrates how to empathise with users and their needs when developing products and services, and explains which exercises can help in the process.

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Article

Article

Innovation | Erin Reeg | 19 May 2020

The Value of Writing as Part of the Design Process

Erin Reeg, Lead UX Designer, explains the important role writing plays across multiple disciplines while focusing on the necessity of using the practice not only as a means to facilitate and synthesise the design process, but also to provide design artefacts which aid clear communication about a given project within a team.

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