Marketing to customers with the right message at the right moment in their journeys is as enticing as it is challenging. Jeremey Mayes talks us through how 3 CPG brands are winning the omnichannel game and shares some tips on how you can start playing it right.
While the majority of people believe decision-making should be driven by logic, Jeremy Mayes, VP Connected Experiences, explores the curious case of ‘Elliot’ and how our emotions dominate every decision we make.
When it comes to embarking upon a fundamental business transformation, one of the biggest mistakes you can make is incorrectly prioritising the customer—the ‘user’—in the decision tree and design process. Justin Marcucci, Chief Digital Officer of Endava discusses the difference between believing customer experience is important and understanding how to transform your business to prioritise it.
Following a meet-up with the innovative Frank Rehme, Teodora Chetan outlines five trends in retail which combine technology and customer-centricity to foster loyalty and increase sales, both online and in-store.
Teodora Chetan explains what human to human (H2H) means as a concept, argues why it is essential for brands to have it as part of their DNA, describes how to implement it, and provides examples of brands that have administered it successfully in the longer term.
In part 4 of our Insurance Insights series, Bradley Howard explores how insurance companies can benefit from technology and techniques which companies with high customer loyalty use to increase cross-selling opportunities and improve customer retention.