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Business Blog

This is a collection of our experiences, insights and opinions about the world, and how technology influences all of us as humans. Here we share our ideas and advice about how we redefine the relationship between people and technology.

 

Tag: Customer Engagement Strategy

Article

Next Gen Insights | Jeremy Mayes | 17 December 2019

Demystifying omnichannel and making it a reality

Marketing to customers with the right message at the right moment in their journeys is as enticing as it is challenging. Jeremey Mayes talks us through how 3 CPG brands are winning the omnichannel game and shares some tips on how you can start playing it right.

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Next Gen Insights | Jeremy Mayes | 08 April 2019

Get Emotional - How Feelings Dominate Decision Making

While the majority of people believe decision-making should be driven by logic, Jeremy Mayes, VP Connected Experiences, explores the curious case of ‘Elliot’ and how our emotions dominate every decision we make.

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Article

Most Popular Articles

Platforms and Partnerships: Will MWC reveal the new ecosystems needed to exploit 5G?
 

Next Gen Insights | Andrew Brown | 23 January 2020

Platforms and Partnerships: Will MWC reveal the new ecosystems needed to exploit 5G?

How to Create a Company Culture that Encourages and Withstands Failure
 

Innovation | Teodora Chetan | 14 January 2020

How to Create a Company Culture that Encourages and Withstands Failure

MaaS technology – multiple extensions or a complete overhaul?
 

Next Gen Insights | Tony Whitehorn | 19 December 2019

MaaS technology – multiple extensions or a complete overhaul?

Demystifying omnichannel and making it a reality
 

Next Gen Insights | Jeremy Mayes | 17 December 2019

Demystifying omnichannel and making it a reality

The Future of Mobility – A Q&A with Tony Whitehorn
 

Next Gen Insights | Tony Whitehorn | 12 November 2019

The Future of Mobility – A Q&A with Tony Whitehorn

Balancing authentication and frictionless payments as Open Banking and Digital Identity make waves
 

Next Gen Insights | Nick Telford-Reed | 31 October 2019

Balancing authentication and frictionless payments as Open Banking and Digital Identity make waves

Digital Transformation is still at the heart of innovation
 

Innovation | Teodora Chetan | 25 October 2019

Digital Transformation is still at the heart of innovation

Payments Trends – A Q&A with Nick Telford-Reed
 

Next Gen Insights | Nick Telford-Reed | 15 October 2019

Payments Trends – A Q&A with Nick Telford-Reed

How do you rate as a Business Sponsor?
 

Next Gen Insights | Ian Kelly | 08 October 2019

How do you rate as a Business Sponsor?

 

Archive

  • 23 January 2020

    Platforms and Partnerships: Will MWC reveal the new ecosystems needed to exploit 5G?

  • 14 January 2020

    How to Create a Company Culture that Encourages and Withstands Failure

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