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Journey to the Centre of the Cloud with AWS – Part 3

 
 

Next Gen Insights | Zach Marky |
23 January 2023

WELCOME TO THE WORLD OF AMAZON WEB SERVICES CLOUD

Making the jump to cloud can be daunting and rife with uncertainties. Those who have turned that leap into a confident stride are reaping the rewards. The migration of business capabilities to cloud is an instinctive move for some, but not all. Hesitant? Then let us explore the cornucopia of opportunities afforded once migration to Amazon Wed Services (AWS) is complete.

THE BRIGHT STUFF

Amazon Web Services cloud helps businesses bring new apps, services, and products to market quicker than ever before. The cloud ethos, blending a flexible but structured approach, encourages business leaders to think outside the box, to explore opportunities unreachable before.

Because businesses only pay for what they use with AWS, the cost per unit is wholly predictable. Predictable costs allows for keen prices, meaning better sales. The services scale elastically and can easily accommodate sales peaks or the addition of sales incentives.

CYCLES EVERYWHERE

Microservices architectures, containerised workloads, and other technologies stimulate continuous development. Small changes may be made and cool new features added to existing products without the need to drop an entire application or service, ensuring constant and consistent availability to end customers.

As a wider community, we are becoming more tech-savvy with every passing year, and we demand self-service availability when we want it. Proactively maintained apps are not just inherently more secure, but popular; regular updates to digital services give customers confidence in using them as well as a reason to re-engage.

PALS DON’T LET PALS MISS OUT ON VALUABLE BUSINESS OPPORTUNITIES

As a cloud-native platform, Amazon Web Services naturally connects via API Gateway to services provided by business or brand partners. Embedding a business partner’s products in your own sales process not only adds value for your customer but might also earn you a valuable commission. For example, a pet store could add the ability for their customers to purchase pet insurance at checkout, or a coffee shop might offer customers the choice to spend reward points at an online music streaming service – the possibilities are endless.

DECOMMISSION MISSION

It can be hard to let go sometimes, but decommissioning legacy server rooms substantially reduces energy bills, eliminates maintenance costs, and saves office space. Many businesses are currently dispensing with much of their office accommodation partly or entirely, choosing distributed working models. These savings add up and should be spent to sharpen your competitive edge.

James Ayling, Principal Consultant at Endava, notes how working models are adapting to the increasing pace of technological innovation: “These days, we provide our innovative minds with a secure PC and an offer of assistance should they need it. That means no drain on senior decision-makers, little to no commitment to ongoing costs, and the freedom to progress ideas into a working prototype. Not all of them will be a success of course, but when you can start testing them almost immediately for the price of a few pints, it really unlocks the potential of your people.”

IT’S THE REAL WORLD BUT NOT AS WE KNOW IT

Imagine a complex enterprise system application which manages a just-in-time sales and fulfilment process. Making changes, even the smallest tweak, is fraught with danger. Disruptions would have a severe impact on sales and severely disappoint customers, who might look elsewhere in the future. AWS IoT Twinmaker creates a digital doppelgänger of physical systems, allowing us to examine the digital ‘twin’ in an immersive three-dimensional representation or test potential changes before applying them safely in the real world. These explorations lead to new vital insights and innovations that might have been inconceivable without access to the digital twin.

EVERYTHING, EVERYWHERE

The world, seen from the perspective of the AWS cloud, is an extensive network of data points. The flood sensor in a factory basement, the video stream from a smart home camera, and the health data from a smartwatch are all part of the Internet of Things.

Data-driven solutions are pushing the next wave in the societal adoption of data lifestyles, from proactive healthcare to driverless vehicles. As consumers increasingly accept digital solutions, the services they demand are in turn increasingly digital, connected, and interconnected. Those businesses that rise to meet the demand for digital solutions will gain that crucial edge over their competitors. Sethu Lankala, Senior Developer at Endava, views data ubiquity as an emergent property: “Every company is, or will eventually become, a data company. Great software is based on high-quality data – it ingests, processes, and visualises the data all in one place.”

FUTURE-PERFECT

The future is digital, online, and in the cloud. From virtual reality to smart homes, from autonomous vehicles to artificial intelligence, from the metaverse to quantum computing, the technologies and trends we’re moving towards worldwide are inherently cloud-based. Those prepared to embrace digital realms, to meet future innovation head on, will be those who succeed.

So, get ready to jump, and we’ll be happy to support you as your partner! In the previous two parts of our Journey to the Centre of the Cloud with AWS series, we looked into the reasons for migrating to AWS cloud and explored the details of the AWS cloud migration.

Zach Marky

Principal Consultant

Zach has over 25 years’ experience in insurance and insuretech, working in and with some of the UK’s most prominent insurance companies and technology providers. As a Principal Consultant, his mission is to enable clients to deliver the best possible service to their customers, using the very best digital solutions. Outside of work, Zach is a musician, artist, and published author.

 

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