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Graeme Fordyce

VP Product/UX

Drawing on experience in diverse fields including search, payments, e-commerce and SEM, Graeme has been hands-on with all things product related since the late 1990s. He works with our clients to simplify the complex and drive effective product thinking with an emphasis on tactical execution and consumer empathy. Before joining Endava, Graeme spent time working with both high-tech start-ups and world-renowned brands. When he isn’t thinking about all the ways to improve products, Graeme enjoys chess, rugby, and landscape photography.

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