Meet Tony Whitehorn in this week’s instalment of Meet the SME, the blog series that brings you closer to our subject matter experts. Our UK-based Consultant and SME for the Automotive industry is not just a mobility expert when it comes to the ins and outs of developing, manufacturing, and selling cars, but he also knows how to stay mobile on skis.
Tony Whitehorn explains the advantages of using a Phygital customer experience approach in the Automotive industry. In part 2, he provides an in-depth look at the Personal Digital Car Assistant (PDCA) as one example of post-sale synergy and shares some top tips for OEMs and car dealers to start their Phygital journey.
Tony Whitehorn discusses how OEMs and car dealers can benefit from a Phygital approach, combining physical and digital customer experiences. In part 1, he explains the significance of Phygital in the Automotive space and shares opportunities during the presale and sale stages of the customer journey.
Tony Whitehorn looks ahead and outlines the key trends and challenges which the automotive industry will face in 2021, including the impacts on manufacturers and their supply chain as well as on consumers.
We sat down with Tony Whitehorn to learn more about his view of mobility and how together we can help companies who want to participate in the MaaS era to assess their readiness, navigate the necessary changes and start to build on their vision of this future.