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Author:Justin Marcucci

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Next Gen Insights | Justin Marcucci | 23 April 2019

Placing the customer at the centre of your business transformation

When it comes to embarking upon a fundamental business transformation, one of the biggest mistakes you can make is incorrectly prioritising the customer—the ‘user’—in the decision tree and design process. Justin Marcucci, Chief Digital Officer of Endava discusses the difference between believing customer experience is important and understanding how to transform your business to prioritise it.

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