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Author:Erin Reeg

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Innovation | Erin Reeg | 08 September 2020

Increasing Brand Loyalty Through Empathy

Erin Reeg explores the origin and significance of user experience design, illustrates how to empathise with users and their needs when developing products and services, and explains which exercises can help in the process.

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Innovation | Erin Reeg | 19 May 2020

The Value of Writing as Part of the Design Process

Erin Reeg, Lead UX Designer, explains the important role writing plays across multiple disciplines while focusing on the necessity of using the practice not only as a means to facilitate and synthesise the design process, but also to provide design artefacts which aid clear communication about a given project within a team.

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