Our team formulated a comprehensive digital strategy which took the company through a discovery process analysing marketing campaign initiatives, competitors and tools, interviewing a large number of stakeholders to ensure deliverables and business goals remained aligned throughout the process.
By focusing on the user, we found that buyers are interested in the homes, whereas sellers care about the brand selling their houses. As a result, we helped our client shift their business focus, build the right systems, interfaces and tools that catered to these audience groups, helping buyers quickly find listings and, at the same time, delivering fresh content to agents and brokers through user-friendly interfaces.
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