Order Hub Drives Sales Increase for Craft Beverage Software Company Ekos
Challenge
Ekos eyed a solution that would engage beverage distributors, but faced the challenge of finding and maintaining customers. It needed to get distributors to embrace the technology, leveraging data to power its solution and establish a precedent for future big-scale technology initiatives.
Outcome
Since we've completed the platform, Ekos has seen measurable upticks in sales and leads. Plus, more than 2,000 of its customers have access to Order Hub, and it's now a part of the company's standard offering.
Building a product to serve a new market
Ekos had long hoped for a way to make the sales order process more seamless for beverage makers wholesale distributors and retailers. Distributors play a critical role in the craft beverage supply chain, and Ekos recognised the opportunity it had to expand its reach and create a product to serve clients needs.
Aside from reaching this new market, Ekos’ main challenges revolved around:
- Customer adoption and retention
- Differentiating themselves from competitors
- Lack of technology adoption among distributors
- Pulling data from their core application to create a new platform
- Setting the tone for future large-scale tech projects
A global effort in development
After conducting customer and market research, they decided to create the Ekos Order Hub, with the goal of launching the new product at the Craft Brewers Conference. Ekos had a firm vision for the new product but needed a partner to aid them with development and finalizing the technical architecture.
The resulting approach was an integrated, global effort across Endava and Ekos teams that would accelerate the development of the hub and kick off a new chapter for Ekos’ products and brand.
To build the hub, we created teams to focus on:
Development
UX design
Project management
Technical architecture
Order Hub expands our reach across the craft supply chain and sets the future technical direction for how we build and deliver software. We were looking for an experienced software partner who could work collaboratively with our engineers as one team, and we found that with Endava.
Patrick Milburn
CTO, Ekos
Delivering impactful results in 90 days
We worked closely together with Ekos to produce a working platform that was ready to be presented at the Craft Brewers Conference—all within 90 days.
The product launch was a huge success for Ekos, leading to these key results:
- Significant increase in sales and leads
- Order Hub is now included in their standard offering
- Order Hub access for nearly 2,000 existing customers
Long after the initial storm of booth traffic and conference-driven leads, the Ekos Order Hub continues to differentiate Ekos and provide a high-value offering to its customers. This project helped set a new technical standard for Ekos and has led to a lasting and thriving partnership between Ekos and Endava.
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