Digital experts Justin Marcucci, Seth Clifford, and Jourik Migom provide a fresh perspective on the three areas of focus that top the agendas of CTOs, CIOs, and CMOs worldwide:
■ Transforming legacy operations into a truly digital business that can compete in today’s saturated market.
■ Designing and implementing commercially actionable and engaging user experience across products.
■ Establishing and fostering an environment that facilitates entrepreneurial thinking, innovation, and creation that grows organically, as opposed to one that originates as a corporate initiative.
While seemingly distinct operational concerns, these areas are interdependent and work in concert to deliver value to the business and customers alike.