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Success Story

Enhancing user personalisation and campaign effectiveness through actionable insights

 
Delivering more creative and innovative media solutions and insights through a Data analytics platform

Enhanced user personalisation

Continuous improvement

Improving campaign effectiveness

 

Our Client’s Goal

An international advertising and public relations company aims to enhance the long term relationship with their consumers and brands by identifying emerging social trends and delivering solutions that help them improve the effectiveness of their marketing and communication campaigns. 
 

The Endava Approach

Working alongside the client’s team, our Insights through Data team has contributed to the development of the extract-transform-load flows for each of the advertising data sources, configuring the environments for development and end to end testing, processing results and using them as a basis for the customer’s marketing success story.

Leveraging technologies like the Cloudera Hadoop ecosystem for high volume distributed storage and processing and supporting technologies like MongoDB, Postgres and Tomcat, we’re able to deliver the best combination of technologies to ensure effective process scheduling, configuration management and metadata storage.

 

Business benefits for our client

By implementing our client’s Big Data analytical platform, we enable them to analyse the data available through different online systems, enriching it with predefined business rules specific to each client, thus allowing our client to deliver a more personalised and valuable service to their customers.
 
Improving business efficiency through a 30% reduction in applications
 

Success Story | Telco, Media and Technology

Improving business efficiency through a 30% reduction in applications

 
Delivering a highly-scalable service, enhanced by a highly-engaging user experience
 

Success Story | Telco, Media and Technology

Delivering a highly-scalable service, enhanced by a highly-engaging user experience

 
Supporting a digital publisher in achieving 2.5+ million cost savings per annum
 

Success Story | Telco, Media and Technology

Supporting a digital publisher in achieving 2.5+ million cost savings per annum

 

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