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Success Story

Achieving a 70% increase in traffic and leads for a real estate franchise

 
Enabling a better business focus and enhancing lead generation through a successful Digital Evolution.

Increase in traffic and leads

Digital Strategy

Business Intelligence

 

Our Client’s Goal

One of the oldest and most well-recognized residential real estate franchise systems in North America engaged Endava to undergo a Digital Transformation to better align their internal processes, communication tools and systems in order to empower their agents and enhance revenue.
 

The Endava Approach

Our team formulated a comprehensive digital strategy which took the company through a discovery process analysing marketing campaign initiatives, competitors and tools, interviewing a large number of stakeholders to ensure deliverables and business goals remained aligned throughout the process.

By focusing on the user, we found that buyers are interested in the homes, whereas sellers care about the brand selling their houses. As a result, we helped our client shift their business focus, build the right systems, interfaces and tools that catered to these audience groups, helping buyers quickly find listings and, at the same time, delivering fresh content to agents and brokers through user-friendly interfaces.

 

Business benefits for our client

We leveraged both business intelligence, analysis and optimal user experience to create an environment that allows sellers to drive a conversation about the homes their selling, benefiting both buyer and sellers. 

The engagement allowed us to help our client substantially increase their traffic and leads, up to 70 percent, through a user-friendly, robust and cost-effective platform.
 
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